#MOG THE CAT SERIES#
#MOG THE CAT TV#

The book introduces Mog who lives with the Thomas family, father, mother and two children, Debbie and Nicky.

#MOG THE CAT SERIES#

Mog, the Forgetful Cat, is the first novel in Mog the Cat series by Judith Kerr. In the advert, Kerr appears as a neighbor of ThomasвЂ™. Subsequently, she is hailed as a hero for saving her owner is later given an egg as a treat. In MogвЂ™s Christmas Calamity, Mog by a chance starts a fire after experiencing a nightmare, but she can alert the fire department вЂ“after she calls 999 while scrabbling across the phone.

In 2015, Mog the Cat returned as a CGI character for an advertisement for supermarket Sainsbury. Additionally, the family name Thomas is her husbandвЂ™s first name upon which the appearance of Mr. The author based her illustrations of the house in which Mog the Cat family reside in her own family home in Barnes, and the two children in this series were named after the middle names of her daughter and son, Tacy and Matthew. Kerr is a resident of Barnes, London living in the same old house she has lived since 1962 and claims that since the death of her beloved husband, writing became more crucial than anything else the world has to offer. Besides from writing Mog the Cat series, Kerr also wrote The Tiger Who Came to Tea, and other acclaimed books for older children including the semi-autobiographical novel, When Hitler Stole Pink Rabbit, a book that gave an account of a childвЂ™s- point of view of the World War II. She was born in a Jewish origin in Germany in 1923, but her family relocated to Britain at the age of 10 just before the Nazis came to power.

Judith Kerr had an exciting life her dad, Alfred Kempner later changed the name to Kerr was a prominent German theatre critic famously known by many as the Culture Pope or Kulturpapst. The series lasted over a dozen books concluding in 2002 when Goodbye Mog the last book in the series was published. Kerr began publication of Mog the Cat series in 1970 when the debut book, Mog the Forgetful Cat was published. Unusual for a famous childrenвЂ™s series, Mog dies in Goodbye, Mog, and the final book in the series. In every book in the series, Mog gets into a conundrum with a new event or character. Thomas who are Mog owners and their two children Debbie and Nicky. Other recurring characters in the series include Mr. Mog the Cat is the main character in a series of childrenвЂ™s books authored by Judith Kerr. The message of the campaign served as a reminder to its audience that Christmas is indeed for sharing, with families and friends coming together and it was this cute, funny and heartwarming mix that led to the success of the ad, appealing to a wide range of customers that already consider this the Гўв‚¬ЛњChristmas ad of the year.Mog and the Vee-Ee-Tee / Mog and the V.E.T вЂњMogГўв‚¬в„ўs Christmas calamityвЂќ will be sold for Г‚ВЈ3 in every SainsburyГўв‚¬в„ўs store, while there will also be a Mog soft toy on sale (Г‚ВЈ10), hoping to use the reach of the campaign to promote a good cause. WhatГўв‚¬в„ўs more, SainsburyГўв‚¬в„ўs partnered with HarperCollins ChildrenвЂ™s Books and Judith Kerr, selling the new story of Mog the Cat for a good reason, since the sales will be donated to Save the Children, in an attempt to improve child literacy in the UK. After all, her books raised many generations of children for more than 30 years, with SainsburyГўв‚¬в„ўs and AMV BBDO extending the power of the family tradition to the Christmas spirit, leading to brand new story with Mog the cat.

#MOG THE CAT TV#

James Rouse through Outsider was the director of the TV ad, with Framestore animating Mog and Judith Kerr also appearing in the ad. #ChristmasIsForSharing was also the hashtag that SainsburyГўв‚¬в„ўs used to promote the campaign through social media and it instantly turned viral, while the Youtube video reached 5.5 million views in just 2 days! However, the neighbours appeared at that time to help them, with the power of the community serving perfectly as the the actual message of the ad, вЂChristmas is for sharing.Гўв‚¬в„ў

A burning turkey along with MogвЂ™s clumsiness led to a burnt house, which left the family devastated, almost convinced that they wouldnвЂ™t celebrate Christmas this year. The narration of Emma Thompson introduces us to another story of Mog, the clumsy cat that almost ruined Christmas for the Thomas family, after a series of unfortunate events. SainsburyГўв‚¬в„ўs along with AMV BBDO have revived the famous childrenвЂ™s character of Mog the Cat, the protagonist of 16 books that were written and illustrated by Judith Kerr.

ItвЂ™s that time of the year again when brands try to create the perfect Christmas ad and as it seems, they never run out of creativity.